Having recently attended Matador’s conference on self-publishing, I thought it would be useful to jot down a list of essentials to help you to get the most from a conference whatever the topic.
Prep your questions in advance. Why are you going? What do you want to learn? Which lectures would help you most? Try to identify the gaps in your knowledge.
Take lots of writing materials. You always need more. Write up notes asap. It will be fresh in your mind so you should still be able to decipher illegible text.
Remember your business cards. You will get through a stack of these at an event. If you haven’t got them, then get some quick. You will regret it if you don’t. Always remember to get other people’s cards. They can provide a valuable follow-up.
Make friends. You can learn a lot from speaking to other people. At the self-publishing conference, I met a couple who had started their own self-publishing business, a lady who was ghost-writing the story of a disabled celebrity and a fisherman who was planning to crowd-fund his book. Most pertinent to my interests was a former Reuter’s correspondent who had worked in Ceylon in 1956, the year that provided a turbulent setting for my historical novel The Devil Dancers.
Share concepts without giving away unique information. A lady behind me in the lunch queue was describing the intricacies of her novel’s plot to a complete stranger (and anyone else within earshot). A very bad idea. Most people are honest but, as a young and inexperienced freelance journalist, I had a raft of ideas stolen by a national magazine. It was extremely galling to see my story ideas being written by staff writers without a penny paid to me. There is no copyright in ideas so your only recourse is to rant to thin air.
Keep an open mind. Even if you think you know a subject inside out, there is always something new to learn. Try to let go of prejudices. Things are done very differently in this media-savvy age. While it may be galling for a vlogger who can hardly string a sentence together to be offered a book deal, it’s because he/she has a large following. Don’t get sniffy. Get down with the kids and follow their example. Traditional publishers are no longer able to give long-term nurturing to the next generation of great writers. They can’t afford to. Margins are too tight. What counts now is the bottom line. If you can show commercial nous – and a healthy media following – you have a better chance of both getting your work accepted and selling it once it is published.
Ask for advice. Don’t be shy. No question is silly. You’re here to learn. Speak up and you will find that there are lots of other people wrestling with similar problems.
Next: Self-publishing: What I learned from the gurus
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